First Impressions in the Digital Age

March 07, 2021

What is a potential client's first impression of you? Whether it comes from online, through marketing material, or even in person - all professionals aim to project an image that is trustworthy and successful. Updating your headshot can accomplish that and so much more!


An updated headshot or branding-oriented photo session is a popular method of maintaining a current, professional appearance. It’s an investment in your business’s image. It helps showcase your best self to your potential clients - leading to additional buyer confidence.


A consistent, professional online presence is more important than ever. Headshots are an opportunity to showcase your personality and make a powerful first impression.


Tips to make the most out of your headshot session:

-Discuss with your photography the type of mood you’d like to convey and your industry. This often will affect their suggestions for locations or lighting styles.

-Wear clothes that you feel your best in. The more confident you feel, the more you’ll express that in the photos.

-Consider having your hair or make-up professionally styled. These photos represent an investment that can last you more than a year.


If your image, style, or appearance has undergone a significant change it’s likely time to update your photos. It’s always best for your photos to line up with who potential clients will meet.


First impressions are immensely important. Do your current marketing photos reflect the image and goals you want to present to potential clients? Professional images express who you are to potential clients and promote buyer confidence.


See examples of our headshots clients here.




Edward A McGrath Photography is headed by our namesake and his wife, Nikki Hedrick. 

Every year we are a part of over a hundred photo sessions with our clients - with an emphasis on weddings.  We pride ourselves on being able to adapt and excel for all your photography needs. We are excited to share that the business now includes over half a dozen associate photographers and videographers.

We offer a wide array of services with a specialty in wedding and elopement photography.  From documenting your family moments, events, professional headshots, and portraits to appreciating beauty through fine art photography - we hope to be a part of your story.   

We are based out of Milton but travel across the Florida Panhandle and Gulf Coast to serve our clients.

* Pensacola * Ft Walton * Destin * 30a * Santa Rosa * Milton * Pace * Miramar * Panama City Beach * Gulf Shores